Continuing a tradition initiated by her huggability award predecessor, Barbra Albrecht from the Switzerland Convention & Incentive Bureau, Samme Allen has officially adopted one of Ovation Bear’s much coveted cubs. Samme will spend 2012 giving her many friends and colleagues in the Meeting and Events industry an insight into her life as MPI UK & Ireland Chapter President and Head of Sales for The Barbican Centre, London…through the lens of her very own Ovation Bear Cub, ‘Picasso’.

From technologically striking events in the Barbican Centre to Social Media shrewdness in the Meeting, Events and Incentive Travel online space, Samme and Ovation Bear are a match made in tech-savvy heaven. Whether you are a Twitter enthusiast, a Facebook friend or an old fashioned website devotee, you can keep up and interact with the adventures of Samme and Picasso effortlessly;