Four Seasons like Ritz Carlton, Fairmont and other luxury hotel brands, is in a permanent state of re-invention across all aspects of its business, particularly those aspects that touch customers directly. A recent article on "Concierge Services" in Four Seasons Magazine struck a chord. While the internet makes information available at a mouse click to everyone, it doesn't provide any filter whereby guest demographics are taken into account. More than ever, expert concierge services are needed to match the destination experience to the profile of the individual guest. And Four Seasons at Park Lane in London have done just that.

 

But this is precisely what a good DMC does too. Concierges offer expert destination data to individuals, based on 2 variables - their up-to-date knowledge of the destination and their understanding of the profile and preference of the individual guest in front of them. DMCs do precisely the same for small, medium and large corporate and association groups. They link destination experiences with corporate and association objectives. They know about their destination and they know about delivering on business objectives. 

 

The internet may provide a plethora of data but there's no barrier to entry and it's so easy to make a poor amateur look like an award winning movie star. So by all means research your destination experience on-line, gather your data but only make your choices when you've spoken with the destination experts.