Padraic Gilligan, MD of Ovation Global DMC and SITE President for 2008 spoke with James Latham about the global nature of the incentive travel industry and why it plays a key role in giving companies a competitive edge in a crowded marketplace.

In his interview Padraic refers to the huge power of events, meetings and incentive travel as a global marketing tool and draws on the advantages of combining  the local destination knowledge of DMCs with the contacts derived from incentive houses. He also touches on the measurability of these events and emphasises the importance of offering tangible measurability for clients in today's marketplace.

To view the full video and interview please click here