For the second year running Switzerland has been ranked first in the World Economic Forum’s Travel and Tourism Competitiveness report. “Switzerland is not only an attractive tourism destination but is also an important business travel hub, with many international fairs and exhibitions held in the country each year,” according to the WEF report.
The report measured competitiveness in the travel and tourism sector of 139 countries by examining indicators such as regulations and the business environment, human, cultural and natural resources, safety and security. Switzerland ranked in the top five for protection of property rights, transparency in government policy making, and stringency of environmental regulation and enforcement.