While working on his list of industry acronyms for the Bear Wisdom section of www.ovationdmc.com, Ovation Bear became overwhelmed by the number of acronyms which exist in his industry. He knew the meaning of most of the acronyms and therefore the origins were usually pretty self-explanatory. There was one acronym, perhaps the most relevant to the official representative of Ovation Global DMC, which he did not know the origins of: Destination Management Company (DMC).

After a bit of research, OB discovered that the term ‘Destination Management’ was coined in 1972 by Phil Lee of California Leisure Consultants. Lee shared the term with industry colleagues as a way to differentiate themselves from ground operators and consortiums. In 1974, he successfully convinced the San Diego Convention & Visitors Bureau to add Destination Management Company to its membership classifications.

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