- A relatively unknown country, offering much to discover for those willing to spend the time
- Rich and diverse history
- Magnificent picturesque landscapes
- Rustic villages, elaborate churches and monasteries
- Rich folklore and traditions
- Unique combination of endless beaches and high mountains
- Remarkable ethnographic and architectural variety
- Top class resorts and hotels with high quality standards and services
- Friendly and safe environment
- The largest conference centre on the Balkan Peninsula (National Palace of Culture in Sofia, voted Best Congress Center of the World in 2005)
- Fourth most attractive investment destination according to the New York Times
