Why Serbia?

Serbia is a house by the road, a crossroad of many ways, a place where Europe joins Middle East . In this house about 10 million people live together in harmony. Not only Serbs, but 37 different nationalities! This diversity of people and cultures gives Serbia its strength and its fortune.

A unique treasure of different languages, religions, customs and cultures combine to make Serbia a magical place where Oriental exoticism, Byzantium reflection and modern West spirit completely interweave. This trinity makes the essence of the attitude of this country. It is Serbia's foundation, the source of its fascinating beauty, exciting tastes, home fireplace scent. Serbia, warm and blessed, rushes to the future while keeping its mind also focused on its roots and tradition.

Serbia is NEW: Serbia is the exciting new meeting and event destination in southeastern Europe. Serbia offers an extraordinary range of unique travel options for fun and adventure. Serbia has it all. In fact, the Lonely Planet guide named Serbia one its Top Ten Hot Spots in Europe.

Serbia is COOL: The UK’s Sunday Times recently dubbed Belgrade Europe’s New Capital of Cool. With its buzzing nightlife, rich culture, hospitable people, delectable cuisine and attractions galore, Belgrade is an ideal meeting spot.

Serbia is ACCESSIBLE: Nestled in the heart of Europe, Serbia is a meeting point of civilizations. With over 220 flights zooming in and out of the city every week, Serbia’s cosmopolitan capital is more accessible than ever. Belgrade is a direct two hour flight from over 35 major European ports and cities.

Serbia is CONVENIENT: With over 6,000 delegate seats, the Sava Center is southeast Europe’s largest conference facility. Conveniently located 15 minutes from the airport and ten minutes from Belgrade’s city center of two million people, the facility is within walking distance from several major hotels offering 2,000 rooms.

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